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# Highly Efficient Targetting: Strong Reasons Why Your Business Should Invest In Organic Search Marketing Reaching out to cold leads has a very low conversion rate. Statistics show that the best method of increasing your conversion rates is through SEO. The money that you invest in SEO can (and usually will) return multiple times what you invested. Not only this, but the benefits of SEO are literally quantifiable, so you can easily see exactly how your efforts are benefitting your bottom line with breakdowns of leads, conversions and more. SEO is a long-term investment, but one that can provide compounding growth. Unlike PPC which requires monthly investments to achieve the same level of results, SEO allows you to keep growing off of your previous month’s work with unlimited return potential. ![Search Engine Optimisation Consultants](https://gazhall.com/images/content-marketing.jpg) ## The Realm Of Technical SEO Always know your website’s technical SEO needs. Whether it’s problems that have been on the site for years, new opportunities, or something that just “broke” this month, your technical SEO dashboard displays every technical SEO area that needs your attention—and exactly what to do about each. Try managed hosting that compliments your SEO efforts. Technical SEO is the part that happens behind-the-scenes. The set coordinator of your SEO strategy, if you will. Optimize your posts for Google sitelinks. A [AI SEO Services](https://joinindexed.com/) knows that content quality and user experience are the most important elements of search engine optimization. ## The Fundamentals Of SEO Content In a time when there are nearly 80,000 Google searches per second, breaking through the noise can seem impossible. Only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. The content writer must know about their target audiences before starting a content writing project and start by analyzing things like demographics, psychographics, likes and dislikes, etc. This will help them identify what kind of language they should use in their articles. While looking for content ideas, you can begin to plan what other types of content you want to start creating and make your online content stand out against your competitors. Google’s success depends on delivering content that answers people’s queries in the most relevant way possible. If you want it to be your content that people see, ‘sprinkling on some SEO’ as an afterthought won’t take you far. Instead, you need to bake SEO into your content writing process right from the start. Potential clients have to trust the judgment of the [SEO Agency](https://joinindexed.com/seo-agency) as to how strong the competition is, what site optimization is required, and what opportunities exist. ## An SEO Competitor Evaluation Strategy Competitive analyses are time-consuming. If you’re taking the time to complete one, you must be sure to use the data to your benefit. When you have the findings, develop a strategic plan and execute the unique angles you’ve discovered during the process, whether through marketing or product development. Conducting competitive analyses helps you identify your product's unique value proposition and what makes your product different from the competitors', which can inform future marketing efforts. The process of competitive research can help you analyze a handful of competitors at one time and how to better approach your target customers. Marketing is all about explaining to potential customers why your product fits their needs the best. To know that, you need to know what your competitors are offering. With a [SEO Consultant](https://gazhall.com) ensuring the success of your online marketing program, you can focus your attention back on running your business. ## The Importance Of Keyword Planning & How To Begin You’ve just received a bid for getting help with your SEO, and on the bid, you see something like “Keyword Research” or “Keyword Analysis”. In your mind, you are thinking, “I know what my keywords are. Why do we need to more keyword research, and why do we need to do it every month?” The simple answer, just like in life the words you use matter, and in SEO they matter more than you may ever understand. Conducting effective keyword research can provide you with insights into current marketing trends, and help you center your content on relevant topics and keywords your audience is in search of. Most sizable businesses have their own websites in this digital era, but are they getting the keyword research right? There are many ways to win a spotlight in search engines, and SEO keyword research is one of them. It's wonderful to deal with keywords that have 50,000 searches a month, or even 5,000 searches a month, but in reality, these popular search terms only make up a fraction of all searches performed on the web. Good tools combined with a [Content Marketing](https://searchauthority.co.uk/blog/What-is-Content-Marketing.html) can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more. ## SEO Statistics You Need To Know Knowledge is power in SEO. That’s why we'veput together some eye-opening SEO stats and metrics to help you improve your digital marketing strategy and get that #1 position on the search engines through search engine optimization. - 73% of in-house marketers and 76% of US agencies said SEO provides an excellent or good return on investment. - 76% of people who search on their smartphones for something nearby visit a business within a day. - 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches. - 12.29% of search queries have featured snippets in their search results. - Where to buy + near me mobile queries have grown by over 200% from 2017–2019. - 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. With a tech-savvy [York SEO Company](https://searchauthority.co.uk/locations/seo-york.html) who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment. ## Backlinks Are Important An easy way to start building backlinks posting your content on social media. And once you’re armed with graphics and linkable assets, your chances of earning backlinks is likely to increase. A backlink from a popular site — think New York Times or Wall Street Journal — offers a premium endorsement from a credible source. Pursue these links if they’re available, however, the competition for those mentions can be fierce given their value. Google’s algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. A backlink is a kind of Internet manipulator. It links one particular site with other external websites which contain links to this site. In other words, when you visit external sites they will lead you to that particular site. Backlinks are used for SEO purposes to optimize a website in a proper way. Unless you want to become a [Hull Marketing Agency](https://searchauthority.co.uk/locations/marketing-agency-hull.html) yourself, there is no point in spending your time trying to keep up with Googles changes. ## Get Found Locally The best SEO Consultants take a holistic approach believes Gaz Hall: For single location organisations, create a locally descriptive About Us page. You can add markup to your website for opening hours and a bunch of other stuff. If you want to add cell/mobile numbers, just use the telephone markup twice—this is perfectly fine. Nothing will help you to win over potential customers more genuinely helping them. Local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar organisations. A recommended [Hull SEO Agency](https://searchauthority.co.uk/locations/seo-hull.html) will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands. ## Successful Global SEO There is no ubiquitous success model, apart from putting your audience first and letting market needs define your strategy. If your business sells products internationally, it's likely that you have a website and it's likely that you want that website to work in all of your target markets. On a global scale, Google takes the cake over all other search engines with a 91.66% total market share. Bing comes in second, taking a 2.51% share. Get closer to your target native search audience. It is the experience of working as a []() that determines success. To the user, search engines offer a window to the web – a convenient way for them to sift through the literally billions of pages out there to find valuable, relevant information on what they’re interested in at any given time. For marketers, search engines offer a unique opportunity to get their products or services in front of online prospects at the exact moment they’re looking for them. Google’s incredible growth, and the unprecedented rise of search in general, is testament to the practically ubiquitous appeal of online search, both to a constantly growing pool of internet users and as a marketing vehicle for businesses large and small. You can discover supplementary facts on the topic of Search Engine Optimisation Consultants at this [Encyclopedia Britannica](https://www.britannica.com/technology/search-engine) entry. ## Related Articles: [Supplementary Findings With Regard To Freelance SEO Consultants](https://hedgedoc.digillab.uni-augsburg.de/s/pzMKo1HRI#) [Additional Insight About SEO Specialists](https://marketingtrips.web.fc2.com/Be-The-Best-You-Can-Be-Reasons-Why-Search-Engine-Optimisation-Is-A-Great-Investment-For-Your-Organisation.html) [More Findings On SEO Experts](https://gorgeous-marshmallow-d7c955.netlify.app/Boost-Your-Credibility-Why-You-Should-Invest-In-SEO-Immediately.html) [Supplementary Findings About SEO Consultancies](https://pointer-lime.vercel.app/A-Marketing-Idea-For-Your-Business.html) [Background Insight With Regard To Search Engine Optimisation Consultants](https://hedgedoc.digillab.uni-augsburg.de/s/zB2pxbW1r#) [Background Insight On SEO Consultants](https://pad.coopaname.coop/s/lNPItvgPf# ) [Extra Insight With Regard To Freelance SEO Consultants](https://hackmd.openmole.org/s/irplsg4Go# )